Water for Tucson’s Future Brochure
Overview & Challenge
Many of Kaneen Advertising & Public Relations’ clients were in the public sector, including Tucson Water. Budget was always a concern, but they wanted something modern and eye catching on a limited budget. This was printed before full-color digital printing was affordable, so this was a spot two-color solution, including all interior photos and graphs. Many residents would complain if the material they received looked “too expensive”, so it was always a challenge to showcase the client’s material without looking too expensive OR too cheap.
Audience
All Tucson residents that were receiving water from Tucson Water.
Approach
Utilizing the client’s content and graph data, I designed this modern brochure to be easy-to-read and provide the water company’s long-range water plan in an affordable but attractive way.