Up Front Consulting Logo

UpFront Consulting Mug Mockup

Overview & Challenge

A local Tucson startup consulting firm hired me to design a logo for them. They wanted a bright and colorful, modern logo that presented an approachable and progressive feel. The client was known for being very straight-forward with their opinions, but also wanted a logo that expressed their positive and upward-thinking.

Audience

Local Tucson area businesses looking for a consulting firm.

Approach

Using examples provided by the client, and researching other consulting firms, I sketched over 50 different designs, narrowed it down to my favorite two or three, and presented them to the client. They liked this one the most, and I proceeded to the final design.

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