Sun Tran Vehicle Wrap
Overview & Challenge
One of the many clients of the advertising and public relations agency I worked for in Tucson was Sun Tran, the public transportation service. As part of their rebranding, I was tasked to design a bus design that would be implemented across all of their vehicles, including the light rail. They wanted to move away from the typical desert colors and symbols (like cactus, orange sunsets, etc).
This blue and grey design was then implemented as part of their entire rebranding and all public transportation vehicles (including the new lightrail) utilized this design.
Audience
Tucson public, specifically riders of the Sun Tran public transportation system.