Sun Tran Brochures
Overview & Challenge
The client (Sun Tran) was struggling to get new riders and had undergone an entire new branding campaign which included a series of brochures to promote their services to a wide variety of riders. They wished to showcase their new, modern look and eradicate the publics’ perception of their transportation being dirty, outdated and unfriendly.
Audience
Tucson residents that rode the Sun Tran public transit system (including those with special physical needs), as well as those who had never utilized the transit system.
Approach
Utilizing the client’s new branding and bus designs (which I also created), the client wished to advertise their services to local Tucson residents. I designed these brochures using actual Sun Tran rider/clients (and was part of the photo shoots) in a clean and updated design to promote Sun Tran’s forward-thinking and inclusive strategy.