Stackhouse Strategies Logo
Overview & Challenge
A local Flagstaff, AZ retirement/wealth strategy company was rebranding as they grew, and hired me to come up with a logo. They wanted the logo to indicate strength and security, have a welcoming feel, and incorporate the beautiful San Fransisco Peaks, which dominate Flagstaff’s horizon.
Audience
Current clients of Stackhouse Wealth Strategies.
Approach
I began by hand illustrating the San Fransisco Peaks framed by ponderosa pine trees. The illustration was contained by a bold angular shape, grounded by a strong banner containing the business name. The color was selected to indicate success, ambition and luxury, while the typeface showcased the company’s strength and stability.