Sonoran Desert Mountain Bicyclists Logo
Overview & Challenge
When I first joined SDMB (Sonoran Desert Mountain Bicyclists) in 2004, they had been around a few years. Their goal was not only to be a social mountain biking club but also to be a recognized trail advocacy group for Tucson and the southern Arizona area.
This jersey was designed to be bright, colorful and fun, and encompass the Tucson mountain biking scene. It was sold both within the club and externally to raise money for trail work.
I was an active member and Board Member from 2006-1-14. I left the organization in 2015, and it was later rebranded again when it officially became a 403C non-profit.
Audience
Local Tucson mountain bikers, as well as a broader audience nationally. The goal was to bring awareness to SDMB’s trail advocacy efforts through a grassroots type of campaign.
Approach
I took it upon myself to rebrand the entire organization, including a new logo, website, create and maintain a social media presence. This logo was selected by the members from about 3-4 different choices. After approval, I branded the rest of the organization’s material with this logo, style and color scheme.