Sonoran Desert Mountain Bicyclists Jersey
Overview & Challenge
When I first joined SDMB (Sonoran Desert Mountain Bicyclists) in 2004, they had been around a few years. Their goal was not only to be a social mountain biking club but also to be a recognized trail advocacy group for Tucson and the southern Arizona area.
This jersey was designed to be bright, colorful and fun, and encompass the Tucson mountain biking scene. It was sold both within the club and externally to raise money for trail work.
Audience
Local Tucson mountain bikers, as well as a broader audience nationally. The goal was to bring awareness to SDMB’s trail advocacy efforts through a grassroots type of campaign.
Approach
I took it upon myself to rebrand the entire organization, including a new logo, website, create and maintain a social media presence, and items such as this jersey. It sold incredibly well within the Tucson MTB community.