Sierra Sells Tucson Logo

Overview & Challenge

This Tucson realty agent wanted a logo that spoke of her love for Tucson as well as the royal treatment she gives her clients, which is showcased in the mountains that also look like a crown.

Audience

Local Tucson residents looking for an agent to help them buy or sell a home.

Approach

Local agent logos were filled with images of homes and cactus, and while I preferred to stay away from those types of images, the client insisted on mountains and a saguaro cactus (which Tucson is known for). I went a bit further with the mountain design and played on her name, Sierra (nearby Sierra Nevada mountain range) as well as a subtle indication of a crown, since she is known for treating her clients like royalty. The saguaro cactus centers the logo and acts like the “crown jewel” while the matched color for “Sells Tucson” pulls the eye downward.