SarahBea Granola Logo
Overview & Challenge
SarahBea Granola was a local Arizona small business promoting their gluten- and dairy-free, paleo-friendly granola products. I designed all of their branding, logo, products, and marketing materials, starting with their logo. The client also wanted a second logo variation of Sarabea Creations for her non-granola products.
Unfortunately, the business was hit hard during the COVID pandemic and had to shut its doors.
Audience
Local Phoenix metro and southern Arizona residents interested in gluten- and dairy-free, paleo-friendly granola snacks.
Approach
The business name was the owner’s first and middle name, and because many of her products contained local honey, she wanted her logo to contain a fun, cartoon-based bee. The color palette was based on a combination of southwest desert palette and the insect itself. The honeycomb pattern/texture was used throughout all marketing materials.