JCC We Have It All Membership Postcard
Overview & Challenge
The Tucson JCC We Have It All membership postcard, following their brand guidelines. A promotional postcard sent to Tucson residents intent on increasing membership. This campaign was a success and the JCC did see an uptick in membership.
One of the biggest challenges with working with this client was their national brand colors were incredibly intense, and tints were not allowed. While definitely energetic and fun, this tended to make their more corporate and serious work feel too casual and light-hearted.
Audience
Local Tucson residents.
Approach
Using the National JCC’s brand guidelines, this was first presented in a rough layout form, highlighting photos showing the vibrant energy and activities available at the JCC. I do wish the photos showed more ethnic diversity, but these were the photos provided by the client.