JCC Sunday Funday Oneday Membership Flier
Overview & Challenge
The Tucson JCC Sunday Funday Oneday membership drive postcard was designed to attract new members as they got free access to all of the JCC’s amenities. While there, they could become members for a discount. This campaign also included matching directional signage, and posters.
One of the biggest challenges with working with this client was their national brand colors were incredibly intense, and tints were not allowed. While definitely energetic and fun, this tended to make their more corporate and serious work feel too casual and light-hearted.
Audience
Local Tucson residents.
Approach
Using the National JCC’s brand guidelines, this was first presented in a rough layout form, highlighting photos showing the vibrant energy and activities available at the JCC. The client was attracted to this design style at the time, which consisted of layered, geometric “banners” to present the information.