Hunt Auto Detailing
Overview & Challenge
I’ve always been obsessed with maintaining my own vehicles (particularly my 1965 Ford Mustang) and in 2022 founded Hunt Auto Detailing, an automotive detailing side-business. In creating my business’s visual identity, I wanted to stay away from cliché images that pervade the detailing industry such as car silhouettes and detailing tools (spray guns and polishers, etc.)
Audience
Local East Seattle area residents looking to have their vehicle(s) detailed.
Approach
The logo was inspired by automotive culture and was created as a playful, modern take that hearkened back to the “glory years” of automotive design in the 1950’s and 60’s. The colors of black and red contrast nicely with the chrome/metal effects and is visually striking.