Eller MBA Billboards
Overview & Challenge
My wife was Marketing Director for the University of Arizona Eller College of Management, and she came up with these promotional billboards to advertise Eller’s new remote Phoenix location. They were designed strictly adhering to the UofA’s branding.
The “Two Degrees Cooler” design was an incredible success. Tucson is known for being a couple degrees cooler in temperature than Phoenix and ran during the Superbowl that year. It saw an increase in Eller applications, and people would come up to my wife years afterwards, remembering the campaign.
Audience
Students in the Phoenix metro area interested in pursuing a higher degree through the University of Arizona’s Eller Business School’s remote Phoenix location.