Electrical Services of Arizona Website

Overview & Challenge

ESA Fabrication first approached me to bring their business presence online, which included product descriptions and complex order forms. They initially wanted a site that highlighted their Southern Arizona roots. Adding custom product forms greatly increased their online requests and orders, resulting in increased revenue.

They have since had a complete rebrand and new website which I was not part of.

Audience

Local Phoenix-area (though some national clients) looking for innovative solutions that streamline job site workflows, increase workplace safety and reduce costs.

Approach

As with all website work I do, the project starts with a thorough site audit to ensure navigation and page hierarchy is clear and concise. Once that is complete, wireframes are supplied to the client showing the home page and a couple sample internal pages (depending on needs). The next step is static design comps created in InDesign/Illustrator/Photoshop and once that is approved, the final sight is built using a custom theme coded by me in the WordPress CMS. Training is also provided for the client so they can edit the site themselves.

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