Don’t Get Swept Away Transit Shelter Ad

Don't Get Swept Away Transit Shelter Advertisment

Overview & Challenge

While working for Kaneen Advertising & Public Relations in Tucson, I was tasked to create a transit shelter advertisement/poster for both the City of Tucson and the Tucson Fire Department, warning children not to play in washes.

The challenges while working at Kaneen and its numerous public-sector clients were the limited budgets and a drawn out design process due to how many people had to approve the art.

This poster won a local Silver Addy award.

Audience

Primarily faculty, staff and students at the College of Optical Sciences.

Approach

I took the lead on this project, coordinating and directing the photoshoot with the fire fighter and young girl and her family. The day of the shoot, it was actually a bright, sunny day with no water in the wash. The dark clouds and flash flood water were added digitally during the creation of the poster.

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