Catalina In-Home Services Logo
Overview & Challenge
Catalina In-Home Caregiving Services reached out to me to create a new logo for them, as well as a branding theme and new website. They wanted a clean, modern logo that projected trust and incorporated some element of the Sonoran desert.
Unfortunately, the client suffered from internal disagreement and cancelled the project after my logo was approved.
Audience
Local Tucson residents looking for affordable
Approach
I researched many different caregiving companies, and wanted to stay away from the typical imagery of hearts, holding hands, hugging, and soft, pastel colors. Instead, I went with a more modern and bold imagery of the known agave plant, which has a meaning of spiritual healing and renewal without being an overly religious icon. Agave plants usually only sprout their blossoms every 6-10 years, which also represents renewal. The colors selected were desert-themed and the arch behind the agave plant represents the complete care that Catalina provides it’s clientele.