Catalina Brewing Company Logo
Overview & Challenge
Catalina Brewing Company, located in Marana, Arizona (just north of Tucson) was formed by two of my good friends during a mountain biking race. Hank was a amateur home-brewer whose beers were growingn in popularity, especially among the local mountain biker scene. Hank and Brian, while sitting around the campfire at 2 a.m. during the Epic Rides 24 Hours in the Old Pueblo, decided to go legit and Catalina Brewing Company was born.
They tasked me with coming up with a logo which they had concepted and drawn on a napkin. While I didn’t have complete creative freedom with the logo, I designed it to their specifications and from that point on, have designed the vast majority of their items. Everything from signage, beer and can labels, t-shirts, cycling jerseys, tap and keg labels, and more.
CBC has brown to be one of Tucson’s premier micro-breweries and has won numerous awards for their southwest-inspired beers.
Audience
Primarily faculty, staff and students at the College of Optical Sciences.
Approach
The clients and I both wanted all CBC material to showcase the beautiful Tucson desert, specifically the colors of the incredible sunsets. A deep purple is the dominant color, with bright oranges and yellows as secondary colors. The typefaces are inspired by 60’s Hollywood movie posters.