Catalina Brewing Company Cycling Jersey
Overview & Challenge
Catalina Brewing Company was founded by two mountain bikers and was heavily involved in the MTB scene, especially in local races hosted by Epic Rides. Each year I designed a Catalina Brewing Company team jersey Epic Ride’s 24-Hours in the Old Pueblo race.
Audience
Local Tucson and visiting mountain biker riders all attending the 24-Hours in the Old Pueblo Race
Approach
Using Catalina Company’s existing branding (which I created from the ground up), I wanted to design a striking jersey that incorporated the stunning visual of Tucson along with the experience of mountain biking in the desert. One of the most expressed opinions by many racers was the joy of racing and the beauty of the desert during their sunrise/sunset laps.