All You Need is Hope Flier
Overview & Challenge
A close friend’s son, Jude, was suffering from leukemia and tasked me with creating a light-hearted flyer to promote donations to “Team Jude.” The client gave me free creative reign but wanted it to be upbeat and not too serious and dour.
Audience
Friends and family of Jude, as well as others interested in supporting the fight against child leukemia.
Approach
I was inspired by the 1950’s and 60’s retro styling and color palette, but also wanted a more modern twist by using a playful typeface. The flyer was a big hit and generated a spike in donations for Jude.