TourISm Tucson Partner E-Blast
Overview & Challenge
While working at VisitTucson (previously the Metropolitan Tucson Convention & Visitors Bureau) I designed a number of marketing e-blasts to a variety of audiences, including the bureau’s local partner businesses. The particular monthly e-blast was sent to at MTCVB partners to showcase various partner-specific content.
This was created in the early years of e-mail marketing, so it was vital that the e-blast be coded correctly so it would display well across a number of email systems as well as various web browsers. It couldn’t be too complicated or image-heavy due to limited customer bandwidth.
This e-blast won a local Silver Addy Award. It also was designed before VisitTucson’s rebranding campaign.
Audience
Global VisitTucson Partners receiving monthly communications about partner benefits.