Overview & Challenge
I was approached by the owner of a scooter business in Tucson to design a number of fun, playful shirt designs to be sold through their brick-and-mortar showroom. This was inspired by vintage Russian propaganda posters.
Audience
Young adults and scooter enthusiasts living in the local Tucson, AZ market.
Overview & Challenge
I was approached by the owner of a scooter business in Tucson to design a number of fun, playful shirt designs to be sold through their brick-and-mortar showroom. This was a good seller.
Audience
Young adults and scooter enthusiasts living in the local Tucson, AZ market.
Overview & Challenge
Anthony Schmidt is a local teen with Autism has an incredible eye for forced-perspective photography and a love for anything with wheels. He has created a number of calendars, t-shirts, books, postcards, and more.
This “If you can understand this, we can be friends” t-shirt showcases the engine cylinder firing order of a Studebaker V8 engine. The design in inspired by 1920’s art deco style. That’s Anthony himself on the left, leaning on his very own 1963 Studebaker.
Audience
National and International fans of photography, vehicles and those with special needs.
Overview & Challenge
Anthony Schmidt is a local teen with Autism has an incredible eye for forced-perspective photography and a love for anything with wheels. He has created a number of calendars, t-shirts, books, postcards, and more.
This t-shirt was created to promote his business for fans of his work. It features his very own 1963 Studebaker. The image itself is a composite of numerous different photos, combined in Photoshop
Audience
National and International fans of photography, vehicles and those with special needs.
Overview & Challenge
Catalina Brewing Company was founded by two mountain bikers and was heavily involved in the MTB scene, especially in local races hosted by Epic Rides. Each year I designed a Catalina Brewing Company team jersey Epic Ride’s 24-Hours in the Old Pueblo race.
Audience
Local Tucson and visiting mountain biker riders all attending the 24-Hours in the Old Pueblo Race
Approach
Using Catalina Company’s existing branding (which I created from the ground up), I wanted to design a striking jersey that incorporated the stunning visual of Tucson along with the experience of mountain biking in the desert. One of the most expressed opinions by many racers was the joy of racing and the beauty of the desert during their sunrise/sunset laps.
Overview & Challenge
I was approached by the owner of a scooter business in Tucson to design a number of fun, playful shirt designs to be sold through their brick-and-mortar showroom. This particular design was inspired by my wife, her scooter, and our Chihuahua dog, Trixie. It was a success and sold well.
Audience
Young adults (particularly women) and scooter enthusiasts living in the local Tucson, AZ market.
Overview & Challenge
When I first joined SDMB (Sonoran Desert Mountain Bicyclists) in 2004, they had been around a few years. Their goal was not only to be a social mountain biking club but also to be a recognized trail advocacy group for Tucson and the southern Arizona area.
This jersey was designed to be bright, colorful and fun, and encompass the Tucson mountain biking scene. It was sold both within the club and externally to raise money for trail work.
Audience
Local Tucson mountain bikers, as well as a broader audience nationally. The goal was to bring awareness to SDMB’s trail advocacy efforts through a grassroots type of campaign.
Approach
I took it upon myself to rebrand the entire organization, including a new logo, website, create and maintain a social media presence, and items such as this jersey. It sold incredibly well within the Tucson MTB community.